Session Title: “Backing Up Businesses: Transitioning From a B2C to B2B Brand”
Lunch will be provided at this session.From our founding in 2005 up until 2016, Carbonite was primarily known as a consumer-facing brand, offering simple and affordable cloud backup solutions for individuals and small businesses.
We’ve since recognized the opportunity to accelerate our growth and serve new markets, including midsize businesses to small enterprises. As a result, through organic and inorganic growth, we’ve successfully expanded our data protection portfolio to include sophisticated technology IT professionals need to secure their business environments. Today, we protect larger businesses through disaster recovery, high availability and data migration offerings.
Join this session to learn more about Carbonite’s transformation from a B2C to a B2B company and the cross-functional collaboration the process requires, from systems updates in IT to a brand refresh in Marketing. You’ll also learn about our path towards a new brand in a highly-competitive industry, and what’s next in the coming years.
Please allow yourself time to check-in with security at the building. Be sure you have a photo ID.
The Carbonite office is on the 6th floor in the Lafayette City Center building (right next to the Hyatt Regency Boston), located at 2 Ave de Lafayette, Boston, MA 02111
, on the corner of Avenue de Lafayette and Washington Street. We’re easily accessible via the Green Line (Boylston and Park Street T stops) and Orange Line (Downtown Crossing and Chinatown T stops). If you choose to drive, there is also a parking garage located at 1 Ave de Lafayette – the cost ranges as follows (full details can be found here):$8 – 0 to ½ hour$16 – ½ to 1 hour$24 – 1 to 1 ½ hours$32 – 1 ½ to 2 hours$38 – 2 to 12 hours$40 – 12 to 24 hours
